Goals, Strategy, and Growth

Target Outcomes

GOAL 1: Strengthen and empower the individual warrior

Reduce the severity of physical side-effects associated with cancer and treatment
Minimize the magnitude of mental side effects associated with cancer and treatment
Empower warriors with health and fitness knowledge to ensure long-term healthy habits
Facilitate relationships and sense of community so all warriors know they are not alone in their fight

GOAL 2: Expand program reach

Recruit warriors across the U.S., regardless of access to a workout facility
Recruit warriors across all communities regardless of economic status
Allow immunocompromised warriors to engage in expert-led, real-time training sessions from the safety of their own homes

GOAL 3: Grow knowledge and research in the field

Provide credible resources and support systems for those undergoing treatment in cancer care facilities
Expand the knowledge of the impact of physical activity during and after cancer treatment

Provide training that focuses on progressive, individualized improvement in key wellness areas: cardiovascular fitness, strength, endurance, flexibility, and a healthy body weight
Deliver real-time coaching, modifications, and feedback
Facilitate open discussion to share success stories and resources
Offer online sessions that allow warriors to participate from anywhere
Charge minimal fees on a "pay-what-you-can" basis, with no warrior being turned away
Seek partnerships with hospitals, treatment centers, and other cancer-focused nonprofit organizations

STRENGTH – physical wellness and ability to endure short- and long-term side effects of treatment
SPIRIT – mental toughness resulting from regular physical activity and increased quality of life
COURAGE – empowerment through education and support
CONNECTION – sense of belonging to a group of individuals who share in the same fight

We believe in you, and we're here to prove it.